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Marketing and Public Relations Processes and Guidelines

The BRCC Public Relations & Marketing Department is dedicated to assisting the college community in achieving success in your projects. Our collaboration begins with a clear understanding of the processes and the necessary steps to create a successful project.

Please follow the steps below to initiate a project with the Marketing and Public Relations Department:

Project Timeline and ServicesPlanning in Advance

Steps to Initiating Your Project with Marketing and Public Relations

  1. Identify Your Needs: Determine the category of service required—Marketing, Creative Services, Photography, Public Relations, Social Media, Video, E-news, or Website.
  2. Submit Your Request: Complete the appropriate online project request form on the BRCC website. This is an important first step to set things in motion. All requests are received and started on a first-come, first-served basis.
  3. Meeting/Communication with Marketing and Public Relations: Once the project request form is submitted, a Marketing and Public Relations team member will contact you within 24 to 48 hours. Depending on the project's scope, a meeting may be arranged to finalize the plan, or further instructions will be communicated via email.
  4. Submit Information and Files: Provide all relevant materials (copy points, documents, and photos) at the beginning of the project. Delays in submission will affect the project start date and completion time.
  5. Drafts / Revisions: The Marketing and Public Relations team will provide drafts and revisions at the agreed-upon dates based on the project plan and timeline.
  6. Approvals: The requestor and department head (if required) must provide final approval before projects are shared electronically or sent to vendors.
  7. Submit Purchase Order Information: For jobs involving professional services, the department must submit a completed purchase order before the job is sent to the vendor.

Project Timeline and Services

Incorporate the following timelines into your planning to ensure a seamless process and to allow sufficient time for the high-quality production and promotion of your initiatives/events.

Although we describe typical turnaround times below, we may adjust the schedule depending on the project's scope. The project timeline will begin once all necessary content and materials are received.

To request marketing services, complete the online project request form

  • New ads (conception, scripting, production and design) — 3 weeks
  • Campaign/branding concepts — 3 weeks
  • Editing and resizing ads — 1 week
  • Marketing and communications plan — 1 month

To request design services, complete the online project request form

  • Brochure (design only) — 2 weeks
  • Certificates — 1 week
  • Event program design — 2 weeks
  • Flyer design — 2 weeks
  • Invitation design — 2 weeks

To request photography services, complete the online project request form

  • Photo event scheduling — request should be submitted 2 weeks in advance
  • Photo editing — 3-5 days

To request public relations services, complete the online project request form

  • Press release creation — 1 week
  • Story pitching — 2-3 weeks
  • Strategy and content review — 2 weeks

To request social media services, complete the online project request form

  • Post request — submit 1 week in advance
  • Campaign collaboration — 3-4 weeks
  • Event promotion — 2-3 weeks in advance
  • Event coverage — 1-2 weeks
  • Program feature — 2-3 weeks

To request video services, complete the online project request form

  • Interview/testimonial (multiple people) — 2-4 weeks
  • Interview/testimonial (single person) — 2-3 weeks

To request web updates, complete the following online web request form

  • Content update — 3-5 working days
  • Web page/section (new) — 1 week
  • Analytics reviews — 1 week
  • Form edits or creation — 1 week
  • Department web manager trainings — 1-2 weeks

Planning in Advance

To ensure your project is a success, please prepare adequate time for additional services that may be required, including professional printing, promotion, photo shoots, videography, etc. Below are time periods to keep in mind:

  • Professional printing services — Allocate 2-3 additional weeks for printing.
  • Promotion of events/activities — Allocate 3-4 additional weeks for promotion to ensure a good turnout.
  • Promotional items/t-shirts — Allocate 3-4 additional weeks for production and delivery.
  • Videography — Allow time for scheduling and editing video shoots.